Save Animals. With Cows. #ImagineHow

Client

Stonyfield x AZA x SAFE

Contributions

Creative Direction

Art Direction

Collaborators

Agency of Trillions

At Stonyfield, they're really into cows. And the cows are really into healthy food, healthy people and a healthy planet. So Stonyfield partnered up with Association of Zoos & Aquariums (AZA) and Saving Animals From Extinction (SAFE) to start a Mooovement, sponsoring a program that gives kids free access to zoos and aquariums across the country—bringing them face-to-face with the planet's most endangered species.
We spread the word by asking kids & adults: "How can a cow save endangered animals?"— and we shared their enthusiastic stories thru an animated series. We also asked parents to post & share their kid's stories on social media with #ImagineHow to inspire others to help save endangered animals.
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